UNESCO officer:
What we talk about when we talk about museums

The Third UNESCO High-Level Forum for Museums concluded on Friday in Hangzhou, East China’s Zhejiang province.

This three-day event brought together museum professionals from over 60 countries and regions. Participants discussed the evolving role of museums beyond mere preservation, the integration of digital technologies into museum operations, and the function of museums as educational agents and platforms for lifelong learning.

What does Ernesto Ottone R, UNESCO’s assistant director-general for culture think about the new role for museums as humanity faces rapid social changes and technological advancements? Click the video to find out.