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“Nihao! China” - 2024 Silk Road Tourism Overseas Promotion Season



Global Broadcast of Themed videos


The Network of International Culturalink Entities (NICE), in collaboration with the cultural and tourism departments (bureaus) of 13 provinces (autonomous regions, and municipalities) including Shanghai, Jiangsu, Fujian, Henan, Guangdong, Guangxi, Hainan, Yunnan, Shaanxi, Gansu, Qinghai, Ningxia and Xinjiang, will collaborate with China’s national cultural and tourist offices overseas to jointly organize the “Nihao! China” - 2024 Silk Road Tourism Overseas Promotion Season series activities from June to October 2024. The aim is to promote the Silk Road spirit of “peace and cooperation, openness and inclusiveness, and mutual learning and mutual benefit”, showcase the magnificent natural scenery, diversified ethnic cultures and profound cultural heritage of cities along the Silk Road Economic Belt and the 21st Century Maritime Silk Road, and enhance the exchanges, mutual learning and common prosperity among the member cities of the International Tourism Alliance of Silk Road Cities.

The activities will include the launching ceremony, global broadcast of themed videos, Glory of Millennia Silk Road Photo Exhibition, Millennia Silk Road cultural and tourism resources exhibition, and “Nihao! China” overseas promotion events.



This Global Broadcast of Themed Videos features short films about the silk road, telling stories about encounters along it’s ancient path and giving comprehensive insights about various civilizations from past to present. Within this session at China Cultural Center Berlin’s website three selected works will be screened online. Dive into a journey through the ancient historical cities of Nanjing and Xi'an and explore the China-Europe Railway Express in present-day Kazakhstan.

What makes Nanjing Special



Nanjing is a city of innovation, happiness, culture and provides an amazing scenery. This video features spectacular shots and beautiful rhythms in showing the city’s progress in piloting the Chinese path to modernization.



welcome Xi'an



Check in at Yongning Gate, the Old Food Market, the Chinese Qin Opera Museum as well as the Chang'an Twelve Hours cultural district in Xi'an, where the cultural charm of the city is being showcased and you can experience its culture and cuisine. Come and visit Xi'an right away this summer, to taste the authentic flavor of “Old Qin”.



Unvealing the Secret of “China-Europe Railway”



”On August 19th 2023, a group of journalists from Jiangsu TV Station doing interviews about the Belt and Road Initiative reached the Almaty stackyard on the China-Europe Railway Express in Kazakhstan. It is a crucial transit line along the China-Europe Railway Express, and the number of trains is increasing year by year. Traders in Kazakhstan are delighted about the Convenience the new connection provides and benefit from the many products that are imported from China today.