Promotion of 2024 China Media Group (CMG) Spring Festival Gala

As the Chinese New Year approaches, the 2024 China Media Group (CMG) Spring Festival Gala is poised to dazzle audiences across the globe. Recognized by the Guinness World Records as the most-watched TV program globally, this gala has evolved into a cultural celebration, spreading joy and New Year festivities to the Chinese community worldwide.


With a rich 40-year history, this year's Spring Festival Gala promises an audio-visual feast for the global audience. Featuring singing, dancing, opera, cross talk, and sketches, the gala mirrors everyday life and provides a platform for people from all backgrounds to share their aspirations for a better future.
Mark your calendars for February 9, 2024, at 20:00 Beijing Time, and prepare for the year's grandest global TV event.


2024 is the Year of the Dragon in the Chinese lunar calendar. The dragon symbolizes auspiciousness, wisdom and strength in traditional Chinese culture. Wherever you are, join us in celebrating the Chinese Year of the Dragon at the gala.Stay tuned!